The total number of times a link was clicked in a Tweet. Engagement rates also have subset measurements like “sharing metrics” which highlight the impact of your word of mouth marketing. People who spend time interacting with videos, updates and blogs are more likely to convert into paying customers. The engagement rate is a metric often used in analyzing the efficacy of brand campaigns. Engaged consumers interact with brands through “likes” comments and social sharing. Engagement RateĮngagement rates are metrics that track how actively involved with your content your audience is. This can come in the form of mentions, Retweets, favorites and new followers. EngagementĪ Twitter user’s interaction with another user. The number of users who saw an impression of your post in their timeline. The total number of times any user could have potentially seen a brand’s name or message. So here are some of the most important metrics that you’ll find within the native Twitter analytics dashboard and third-party Twitter analytics tool. The bottom line is you can’t measure something you don’t understand. It’s easy to get confused and overwhelmed by mentions, hashtags, impressions, interactions and everything in between. Let’s be honest, social media has its own language. Build reports specific to business needs, personalize them with client branding and set up recurring report delivery to key stakeholders. Keep clients happy with tailored, user-friendly reports. Schedule these reports to send every week to take one more thing off your plate. No more cobbling together spreadsheets and graphs. How quickly is your team responding and how can this be improved? An internal report provides you with actual average response times per user.įinally, agencies can easily generate presentation-ready reports to easily send over to clients. Managers will find Twitter analytics helpful because it measures social ROI of paid and organic efforts and shows how well your team is performing simultaneously.
Twitter analytics profile visits plus#
Maximize positive outcomes by analyzing campaign results and content performance, plus more. Track important metrics using templates or custom reporting options. Sent messages drill down to the singular Tweet level to see each Tweet’s metrics. Those who are interested in building their brand – company or personal – will find Twitter analytics helpful in determining the type of posts that are most interesting to their followers.įor practitioners, a campaign report helps you understand how well a Twitter campaign performed. This means: practitioners, managers and agencies.Ĭompared to 44% of leaders, 54% of practitioners use data to understand their target audience. Anyone with an interest in how their Twitter account is performing should use Twitter analytics.Ĭheck out how the Chicago Bulls use social data to take the guesswork out of what they do.Īnalytics are most useful to those with a vested interest in Tweet performance and engagement rates.
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